Email marketing is more alive than ever, brands just need to find a way to create unique email campaigns that customers want to be a part of.
The importance of an email marketing campaign
10 to 15 years ago, email marketing campaigns were the most popular digital marketing strategy as the technology was still relatively new. In recent years, many businesses have chosen to forgo an email marketing campaign. However, this is a big mistake, as you are missing out on a large potential for reaching new customers. Here’s a quick rundown of the benefits we can bring you by developing an email marketing strategy:
Boost success of other strategies.
Email addresses should be collected and used alongside other marketing strategies for optimal results.
Build meaningful connections.
In a world where there are so many other businesses providing similar services to yours, email is a way to create real connections over a long period of time.
Generate automated sales.
If used properly, an email marketing campaign will run and drive sales, whilst you are busy focusing on other aspects of marketing your business, giving you a good return on your investment.
Upsell other products.
Once somebody had made a purchase, you know they are interested in your product, so an email campaign is a cheap way of selling to customers who you know already want what you offer.
Understanding the science of email marketing
Nowadays, email marketing campaigns cannot be run in the same manner they were 10 years ago. Advanced email accounts automatically block out content they deem to be spam, and customers won't click emails that look like they are simply trying to be sold to. Instead, you need to offer real value in your email campaigns, and you need to know how to build up a campaign over time and identify the right moment to offer a sale.
We know what goes into a successful email marketing campaign, and that's why a number of Kent and London-based businesses have chosen to work with us. We have followed the evolution of this strategy and have the know-how to build unique and compelling emails that people want to see, and will actually open. To discuss the opportunity of developing your own email marketing strategy, contact our team today.